Our Tarkett Global Flooring Solutions client asked us to help them design their new 10,000 sq ft permanent showroom space in the Merchandising Mart in Chicago. Not only did we help design the permanent space, we needed to develop an Event concept and design for the 2017 NeoCon tradeshow event. NeoCon is North America’s most important design exposition and conference for commercial interiors.
While at Icon, my team and I designed everything from the window signage, a "Serpentine" table, product displays, bags, video's, brochures, postcards, email blasts and a social media. For this event we also developed and launched a new Global Brand Messaging Campaign, a Sustainability Campaign, a 50th Anniversary Campaign for their Powerbond product line and various other marketing materials and tools.
One of the challenges with this massive space, that showcased most everything on the floor (being a flooring company), with several entrances and surrounded by glass, was to figure out how to help draw people into the space and lead them through the space. I came up with the idea to design a "Serpentine" table. It was used to display brochures, flooring samples, and other marketing materials but also it became a wayfinding system that helped lead people through-out the space.
Being surrounded by glass we needed a way to cover some of the windows without being intrusive. The 8 x 12 hardwood die-cut window displays were not only beautiful but were used to hold messaging and had video monitors built into the backs (interior space) to run our Video content that we created as well.
Overall it was an amazing opportunity my team and I. We—along with our client couldn't have been happier with the results.