I worked on the countdown and launch of Chick-fil-A’s new digital app—Chick-fil-A One. Chick-fil-A not only wanted to give their customers mobile ordering, treats and many other benefits, they wanted to give them an ultimate digital experience too. Making the customer feel that they're rolling out the red carpet for them.

With the red carpet idea in mind, I came up with character known internally and informally, as Dan, The Carpet Man—his job, to roll out the red carpet as a teaser for the June 1st. launch on packaging, t-shirts, stickers, posters, clings, social media, etc.

Along with other partner agencies and great social media coverage, Chick-fil-A One quickly became the #1 app downloaded on iTunes.