This integrated campaign for INVESCO Mutual Funds included, a website design, magazine & newspaper ads, web banners, OOH, tradeshow booths and television.

The television spots we used a zoom-in and zoom-out technique to demonstrate the idea of how everything is connected, globally in the financial world. How the financial world is connected and ever changing. Even the smallest connections make a world of difference for your financial objectives and goals.

To help bring the print and digital part of the campaign to life—we worked with a great illustrator and animator named Craig Frazier. The illustrative style and bold color was very different for the category and helped us to win a Bronze Effie for the campaign.