CG “Good Like That” Integrated Campaign
Problem: Like many in the US, people in the Caribbean don’t like insurance companies. So how can you build trust and separate yourself from your sometimes sketchy competitors? By painting a picture with words to let your customers know what you’re not and how that is a good thing.
Solution: In the past two years, CG changed their name, added new products, and is modernizing insurance in the Caribbean because they’re good like that. To reinforce this, we brought our idea, “Good Like That”, to life by playing with authentic, relatable cliches and tropes in hyper-contextual placements across different channels to make the ads resonate with consumers in their own surroundings. It’s a simple shortcut to illustrate how you can expect to be treated by CG and how they aren’t like other insurance companies.