A digital, video, and social campaign in a class of its own Savannah College of Art and Design, known to most as SCAD, hired Dalton to develop a digital campaign to increase awareness and drive more applications from qualified students. We launched an advertising campaign anchored by the line, “You Make it Here”, to bring attention to SCAD’s incredibly high rate of graduates who land jobs in creative fields. We dramatically lowered the cost per lead using streaming video, animated digital ads, TikTok, and social media content. The results? SCAD had its largest-ever class in 2021.

Project Roles: Art Director, Creative Director

Company: Dalton

Skills: Art Direction, Broadcast, Creative Direction, Wrangling - Creatives, Creative Strategy, Creative Research

Media: Advertising, Art, Brand Guidelines, Branded Content, Commercials - Radio, Commercials - Video, Motion Graphics, Products - Digital, Social Media Content, Visual Designs, Television

Project Industries: Advertising, Lifestyle, Luxury