50 years/50 stories Campaign
Tarkett's Powerbond product turned 50 this year. Customers and the sales teams are so passionate about this product we wanted to capture and celebrate their enthusiasm. The work created is the result of interviews with clients, customers, and salespeople. 
 

50th Anniversary Logo
The idea for the 50th-anniversary logo came from the product itself, it rolls out in strips, therefore the logo reflects that.

50th Anniversary Video
Created to celebrate the products 50th-anniversary. Video is used for Tradeshows, sales meetings and in their permanent showroom

50 Stories/50 Years Brochures, Volumes 1 & 2
Conceptually the brochures also reflect the product. And since the product was created in 1967, much of the look and feel was influenced by that era.